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Judgement: do you think this is right or wrong?

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A buyer placed an order with me for a flyer. I deliver him the flyer but he is not happy with it saying it's not enough "attention grabbing", so I redo the graphic. I redo it seven times, and deliver him seven different graphics as I try to go above and beyond to meet his requirements (I always strive for a good relationship with all my buyers, even the extremely picky ones that purchase a $5 gig but expect $500 results.)

So I have delivered seven, high res. graphics (see attached) all in accordance with my gig description - and now he demands a refund. Refunding after the work has been done means the buyer gets the work or free (in this case not just one but seven entities) and the seller gets nothing.

I feel that it comes down to personal taste which is not valid reason for rejection, cancellation, or negative feedback as per Fiverr's policy.

But what do you think? What should I do?

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