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Too few buyers rate our work

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Hey about 40% of all my buyers never leave rating/feedback. I even ask after each order is done if they would be kind to leave rating.
I think most non-americans doesn't understand what the rating system is, or it seem too hard for them to understand they have to press those visual thumbs.

I would like to suggest the Fiverr staff to re-think the way they ask the buyers for feedback.
Am I the only seller thinking this is an issue or how do you guys feel about it?

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